Marcus Grant headshot
Analytics & AI Leader

Marcus Grant

Director of Analytics · Open Loot Studios

Wharton MBA · Palmer Scholar Yale BA Army Ranger · Bronze Star AI & ML Growth Analytics

Background & Expertise

Marcus Grant is a Director of Analytics at Open Loot Studios, where he leads data-driven strategy across a portfolio of eight games generating over $170M in revenue. He specializes in applying AI, advanced analytics, and experimentation to drive user growth, monetization, and operational efficiency, working closely with C-suite leadership and engineering teams.

Prior to Open Loot, Marcus built machine learning and financial modeling solutions at Verizon and Mercor AI, focusing on optimizing large-scale business decisions. He holds an MBA from the Wharton School, where he was a Palmer Scholar (top 5%), and a BA from Yale University.

Before his business career, Marcus served as an Infantry Officer in the U.S. Army, earning a Bronze Star and ranking as the top junior officer in a special operations unit. He combines a background in leadership, analytics, and operations to drive high-impact business outcomes in complex environments.

Key Highlights

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Portfolio Scale

$170M+
Revenue across 8-game portfolio at Open Loot Studios
🎓

Wharton MBA

Top 5%
Palmer Scholar · Statistics & Data Science · 3.97 GPA
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Education

Yale + Wharton
BA Economics & Political Science · MBA with honors
🎖️

Military Service

Bronze Star
Top-ranked junior officer · U.S. Army Special Operations
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AI & ML

Full Stack
LLMs, Vertex AI, TensorFlow, Python, GCP, attribution modeling
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Growth Focus

UA + MMM
AppLovin, Google, Meta · Marketing mix modeling & A/B testing

Experience

Mar 2024 – Present
Open Loot Studios

Director of Analytics

Leads data-driven strategy across an 8-game portfolio generating $170M+ in revenue. Partners with C-suite and engineering on AI, experimentation, user acquisition, and monetization initiatives.

May 2025 – Present
Mercor AI

AI Analyst

Applies machine learning and AI methodologies to optimize large-scale business decisions and platform operations.

Prior
Verizon

Machine Learning & Financial Modeling

Built ML and financial modeling solutions focused on optimizing large-scale business decisions across enterprise operations.

Prior
U.S. Army

Infantry Officer · Special Operations

Led teams in a special operations unit, earning a Bronze Star and ranking as the top junior officer. Developed expertise in high-stakes decision-making, operations, and leadership under pressure.

Analytics & AI Portfolio

Player Segmentation Pipeline

Python BigQuery scikit-learn PCA K-Means

End-to-end ML pipeline that segments players into behavioral clusters using 14 economic features, PCA dimensionality reduction, and K-Means. Runs on a rolling 30-day basis and tracks cluster migration over time via Sankey diagrams and transition matrices.

View on GitHub →

AI-Powered Daily Reporting Agent

Vertex AI Gemini 2.5 Pro BigQuery Python

Automated analytics agent that pulls daily KPIs from BigQuery, computes day-over-day and rolling period comparisons, and uses Gemini 2.5 Pro to generate a concise narrative summary — flagging anomalies and surfacing movers without human intervention.

View on GitHub →

Token Economy Efficiency Model

BigQuery SQL CTEs Window Functions

Multi-CTE SQL model tracking cost-per-token-issued across all issuance channels. Incorporates live price feeds and produces 7-, 30-, and 90-day rolling efficiency metrics for real-time economic health monitoring.

View on GitHub →

Community Sentiment Analysis

Python Hugging Face BART NLP

NLP pipeline that scrapes 24-hour community messages, generates an abstractive summary via BART-large-cnn, and runs per-message sentiment classification to surface negative feedback themes for product and community teams.

View on GitHub →

Fraud & Abuse Detection

Python BigQuery Anomaly Detection pandas

Two-part detection suite: statistical profiling of speed hack telemetry across 750k+ events, and percentile-threshold detection of reward grant abuse — with automated suspension duration recommendations exported for enforcement action.

View on GitHub →

Work With Me

I work with companies looking to build or scale their analytics and AI capabilities. Whether you're trying to grow your user base, make sense of your data, or implement AI-driven solutions, I can help you move faster and make better decisions.

📣

Marketing & User Acquisition

Paid media strategy, channel attribution, MMM, and campaign optimization across AppLovin, Google, and Meta.
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Analytics Strategy

Building analytics functions from the ground up — KPI frameworks, dashboards, experimentation programs, and data pipelines.
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AI Implementation

Scoping and deploying practical AI and ML solutions — LLMs, predictive modeling, and automation tailored to your business.
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Growth & Monetization

Data-driven growth strategy, A/B testing, funnel analysis, and monetization optimization for consumer and B2B products.
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Download My Resume

Marcus Grant — Full Resume

Analytics leadership, AI/ML, growth strategy, and military service — complete work history and credentials.

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